The city that never sleeps has one more reason to stay out at night starting May 25th. The first legal distillery to open in Manhattan since Prohibition has arrived thanks to Our/New York, a new, small-batch, high-quality vodka. Located at 151 West 26th Street in the heart of Manhattan between Sixth and Seventh Avenues, the Our/New York distillery will feature a public tasting room, bar, and retail shop. The space will also serve the community as a gallery and event space.
Our/New York is a subsidiary of Our/Vodka, a global family of urban micro-distilleries located in cities around the world. Started in 2010 by a group of Swedish entrepreneurs, it is now funded by Pernod Ricard which allows for a structure where the spirits powerhouse invests in and builds the micro-distilleries while local people run the business operations. The local entrepreneurs are the lifeblood of the Our/Vodka family, investing their time in return for access to Our/Vodka’s expertise, long-term capital investment and share of profits. A win-win for both parties…and consumers alike!
The New York outpost of Our/Vodka will be managed by local skate wear entrepreneur and artist Dave Ortiz – a co-founder of DQM. (Dave’s Quality Meats). Growing up in East New York in the 70s and 80s, Dave Ortiz was swept up in the graffiti and skate culture zeitgeist before developing parallel careers in the skatewear industry while simultaneously pursuing fine art. He says of the venture: “When Our/Vodka approached me about Our/New York, it sounded too good to be true at first, but Our/Vodka isn’t based on superficial brand ideas; it’s based on real people combined with real expertise and I was immediately attracted by the opportunity to grow a brand that New Yorkers can really identify with.”
Our/Vodka is the brainchild of Founder and CEO Åsa Caap and was developed in secret with her co-founders for two years before receiving funding from Pernod Ricard. Åsa Says: “Our/New York is an important and exciting chapter in the Our/Vodka story and Dave, a born and raised New Yorker, is the perfect partner to write that chapter.”
Each city gives Our/Vodka its unique expression, name, and character. The vodka is made according to the same global recipe but sources ingredients as locally as possible, while never compromising on quality, giving each vodka its own unique flavor profile.
The corn-based super-premium vodka is partly distilled, blended in small batches using New York City drinking water, and hand-bottled at the micro-distillery making for a vodka that is smooth and fresh with a slight grain and fruity note.
SCG is thrilled to be part of the launch team, leading the sales of Our/New York in New York state with Dave and his team. Our/New York will be available in both on and off-premise venues in 375ml-sized bottles.