SCG provides strategic consulting and executive management services for companies and brands within the beer, wine and spirits industries.


SCG builds successful brands and companies. We manage each phase of the product development process to ensure that goals are met on time and on budget.


SCG incorporates sales and market considerations into each phase of the process so there are no disconnects that cost sales, time and money.


Proven results. SCG’s unique integrated service model allows you to maximize your resources while having access to specialized industry knowledge and skills.

Who we are.

About Us

SCG offers a unique integration of sales and marketing services for spirits, wine and beer brands in any stage of development and growth.

SCG’s team has experience with craft spirits, small start-ups, big brands, and everything in between – we will help take your brand through all the phases of development, launch, growth, and expansion.

We provide strategic consulting and executive management services for companies and brands within the beer, wine and spirits industry.

Some Specialty Expertise

The services

If you have an idea about a new product or you need to expand your sales and marketing SCG will show you how to do this from concept to shelf. SCG has developed modular services so that you can go through the whole process or just pay for the services you need. SCG has an outstanding team experienced with new brands, start-ups, craft spirits and major brands.

Product & Brand Development Services

Market research, competitive analysis, brand development & strategy, corporate identity, package & label design. SCG can also help you source production partners and all necessary materials for your product.

Route to Market Strategy & Budgets

Importer and distributor options, key market planning, account strategy, sales & marketing activations and budgets

Market Launch Strategy & Execution

SCG will work with you to prepare everything you need to launch a product in the market from detailed budgets to POS and promotional materials

Sales & Marketing Execution Services

Sales representation in major U.S. Markets, brand representation & management, key account management, tasting & promotions, distributor management, expansion plans and national account management

Financial Planning, Accounting, Analysis, Advisory

controller, accounting manager services, bookkeeping, general accounting services, financial planning, analysis, advisory

“Knowing that I was far from a spirits industry expert, I turned to SCG to help me develop what I had hoped was a winning idea for a ready-to-drink product. Susan Mooney and her team helped bring the idea to fruition – orchestrating formulation, brand development, manufacturing, go-to-market strategy and implementation; without SCG the brand would not be where is is today.”

Jared Berlin – President, Marlee’s Green Tea Whiskey

“Shu has been a great partner with the brands he has represented and an absolute pleasure to work with. He has always gone above and beyond to find the best ways to support and grow our businesses together”

Richard Brietkreutz- National Beverage Director, BR Guest Hospitality

“When I first came up with a concept for my beverage, I didn’t know where to start. Susan and team simplified a very hard-to-navigate industry, and now I am well on my way to building a successful beverage business. Her team is extremely qualified, professional, and fun to work with.”

Jules Max – Naturel Vodka

“Shu is a natural born sales and marketing professional, literally a force of nature when it comes to opening doors and closing deals. Having worked with him on a challenging proposition requiring significant creativity and ambitious execution in the sales cycle, Shu showcased abilities far beyond our expectations, securing support, deal flow and exposure that helped our business and created long term growth.”

Thomas Aabo – Co-Founder, Solbeso

“Susan and her team at SCG not only provided key market insight to develop our idea into a reality, guided us through the product development process, found us dry goods suppliers and a producer/bottling partner, but also she is an honest, straight shooter that would always give me the advice I needed, not just what I might want to hear. We couldn’t have done it without her.”

Stuart Hirsche – CEO, Three Hunters Vodka

Benefits To Working With SCG

  • Ability to focus on core competencies and increase revenue generating functions of your business
  • Access to specialized industry knowledge and skills
  • Reduced operational costs
  • Flexibility in selecting a service package that fits the needs of your business
  • Paying for only what the business really needs