SCG Services

We are experienced brand builders and start-up company managers. If you have an idea about a new product or you need to expand your sales and marketing SCG will apply our expertise to your specific needs.

Methodology

Based on a needs assessment, SCG will develop a custom scope of work tailored to your brand’s necessities, budget and goals. We are experienced partners in the process providing executive management and professional project management to deliver measurable results. We pride ourselves on creating strong, profitable businesses.

Product & Brand Development

SCG creates brands and products based on our clients’ vision and what is relevant in the rapidly changing marketplace.

  • Market Research
  • Competitive Analysis
  • Brand Development & Strategy
  • Package & Label Design

  • Wet and Dry Goods Sourcing
  • Professional Tastings & Notes
  • Consumer & Trade Focus Groups

Market Entry Strategy & Financial Planning

Having an outstanding product is not enough. We create an actionable strategy and realistic financial models to make sure you succeed. Many brands fail because they have not properly planned and budgeted.

  • Market Launch Strategy and Budget
  • Price Strategy and COGs Targets
  • Route to Market Strategy (Importer and Distribution options by state)

  • Distributor Presentation Materials Preparation
  • Financial Models

Market Launch

Preparing your brand to enter or expand in the competitive U.S. market requires a combination of planning and in-depth industry knowledge.

  • Sales & Marketing Launch Strategies
  • Sales & Merchandising Material Design, Budget & Production
  • Press Strategy and Material Creation
  • Social Media Strategy & Management

  • Web Development
  • Strategic Partnerships, Influencers & Event Planning
  • Cocktail Program Creation

Management, Sales & Operations

SCG provides sales and brand management in key U.S. markets. Our integrated and phased model has been created specifically for independent brands.

  • Sales Representation in Major U.S. Markets
  • Sales Technology and Analytics
  • Market Activation & Brand Management
  • Distributor Management
  • Key Account and Chain Account Management

  • Tasting & Promotion Management
  • Market Expansion Strategies & Management
  • Social Media
  • Press & Events

Benefits of working with SCG

  • Ability to focus on core competencies and increase revenue generating functions of your business
  • Access to specialized industry knowledge, skills and proven methodology
  • Reduced operational costs
  • Flexibility in selecting and only paying for services that fit your needs