SPIRITS CONSULTING GROUP ACQUIRES MIDNIGHT SOLUTIONS
[vc_row][vc_column][vc_column_text] SPIRITS CONSULTING GROUP ACQUIRES MIDNIGHT SOLUTIONS New York – Spirits Consulting Group (“SCG”), a leading firm that specializes in brand development for the liquor industry, announced today the acquisition of Midnight Solutions Management, a spirits sales strategy and marketing agency. Midnight Solutions owner Shu de Jong will remain an integral part of the team […]
Susan Mooney stillside chat with Lauren Patz
[vc_row][vc_column][vc_column_text]SCG President Susan Mooney chats with Lauren Patz Production Manager and Distiller Spirit Works Distillery, www.spiritworksdistillery.com Sebastapol, CA How long have you been distilling? 3 years. I started as an apprentice with Spirit Works Distillery co-founder/head distiller Ashby Marshall. What inspired you to get involved in distilling? Before that was with Tcho Chocolate as the […]
How To Design A Killer Spirits Bottle
[vc_row][vc_column][vc_column_text]Designing a bottle for a premium drinks brand is a prestigious project for any designer. Most of the designers we work with are highly creative, with a keen eye for detail and aesthetics and are experienced in many areas of graphic design including labels and packaging. However, often, they’ve not actually designed a bottle before […]
Are Prepared Cocktails ready for a reboot?
At Spirits Consulting Group we see a lot of projects in the early stages and as such are often in a position to see where the market is headed before products are even launched. Recently we’ve seen or helped develop several products that suggest that the ready to drink/prepared cocktail category is going in a […]
SCG Founder and CEO Honored by Smart CEO’s Brava Award
SCG Founder and CEO Susan Mooney was honored this week by Smart CEO’s Brava Award.
The Endless Online Shelf
The results are in: craft beer and artisan spirits are a hit with the consumer! The marketplace loves the variety and the opportunity to support local breweries and distilleries. Consumers might even have a friend or family member who has decided to brew their own beer or distill their own gin. The craft boon has […]
Top Ten Must Have Spirits Apps
With technology providing us with better and faster solutions to most aspects of our lives, it’s no surprise that imbibers continue to ditch the classic recipe book and embrace the smartphone app. You can find an app for just about anything these days, and the spirits industry is no exception. Looking for like-minded whisky lovers? Want to learn how to […]