Tips Archives - Spirits Consulting Group

LAUNCH A SPIRITS BRAND LIKE ITS 2026 NOT 2006

LAUNCH A SPIRITS BRAND LIKE ITS 2026 NOT 2006 This past year has been a tough year for beverage alcohol. Many reasons are cited: health guideline changes, tariffs, inventory backlog, consumers reducing alcohol consumption, switching to non-alc or functional options. While these all play a role, I wonder if the root of the problem may […]

The New Role of AI in Marketing and Operations in the Spirits and Alcohol Industry

Introduction The spirits and alcohol industry is undergoing a profound transformation, fueled by the rapid adoption of artificial intelligence (AI). From crafting innovative flavors to personalizing consumer experiences, AI is revolutionizing how brands operate and connect with their audiences. With the global beverage alcohol market poised for a moderate recovery this year, following declines in […]

Navigating the Storm: Tariffs and the Beverage Alcohol Industry

Navigating the Storm: Tariffs and the Beverage Alcohol Industry The beverage alcohol sector, already navigating through turbulent economic waters, has 30 days before it may be hit with additional challenges if tariffs imposed by the Trump administration go into effect after the 30-day pause. Industry leaders are still working on hoped-for exemptions. When the tariffs […]

Revel Spirits Launches in New York

Spirits Consulting Group is very excited to be working with Revel Spirits, the maker of REVEL Avila®, an artisanal, award-winning agave-based spirit, as they further expand their footprint in the US with the launch of a new market – New York along with their distributor Southern Glazer’s Wine and Spirits. New Yorkers across the state […]

Manhattan Vodka Distillery – First Since Prohibition Opens Its Doors

Manhattan Vodka Distillery The city that never sleeps has one more reason to stay out at night starting May 25th. The first legal distillery to open in Manhattan since Prohibition has arrived thanks to Our/New York, a new, small-batch, high-quality vodka. Located at 151 West 26th Street in the heart of Manhattan between Sixth and Seventh Avenues, […]

Recipe: The Perfect Pineapple Jalapeño Margarita for Your Cinco De Mayo Party

INGREDIENTS For the Chili Salt: 2 tablespoons kosher salt 1 teaspoon chili powder For the margarita: 1 tablespoon lime juice 1 jalapeño slice ¼ cup Gran Dovejo Tequila ¾ cup pineapple juice ⅛ cup triple sec Optional: Pineapple wedges and additional jalapeño slice for garnish nectar INSTRUCTIONS Make the chili salt by combining salt and […]