[vc_row][vc_column][vc_column_text]At Spirits Consulting Group we see a lot of projects in the early stages and as such are often in a position to see where the market is headed before products are even launched. Recently we’ve seen or helped develop several products that suggest that the ready to drink/prepared cocktail category is going in a […]
[vc_row][vc_column][vc_column_text]The results are in: craft beer and artisan spirits are a hit with the consumer! The marketplace loves the variety and the opportunity to support local breweries and distilleries. Consumers might even have a friend or family member who has decided to brew their own beer or distill their own gin. The craft boon has […]
[vc_row][vc_column][vc_column_text]Susan Mooney of Spirits Consulting Group Receives 2015 New York Brava Award Susan Mooney, CEO of Spirits Consulting Group, founded in 2010, was recently awarded the 2015 New York Brava Award. Mooney works with entrepreneurs who have left safe, predictable jobs because they had a passion for a new product. Spirits Consulting Group helps those […]
[vc_row][vc_column][vc_column_text]Recent, yearly reports for the retail sales of distilled spirits have topped US$75 billion, with a sales volume of over 210 million 9-Liter cases. However, it is estimated that less than 2% of those sales were conducted online. Compared to other industries, the sales of spirits report the lowest percentage of Internet customers since online […]
[vc_row][vc_column][vc_column_text]With Scotch whisky heavily reliant on the European Union, and the U.K. one of the most important export markets for California wine, the drinks industry is dealing with a strong tide of uncertainty in the wake of the shocking Brexit decision. When U.K. voters decided last week to exit the E.U. by a 52%/48% margin, […]
“Susan and her team at SCG not only provided key market insight to develop our idea into a reality, guided us through the product development process, found us dry goods suppliers and a producer/bottling partner, but also she is an honest, straight shooter that would always give me the advice I needed, not just what […]
“Shu is a natural born sales and marketing professional, literally a force of nature when it comes to opening doors and closing deals. Having worked with him on a challenging proposition requiring significant creativity and ambitious execution in the sales cycle, Shu showcased abilities far beyond our expectations, securing support, deal flow and exposure that […]
“When I first came up with a concept for my beverage, I didn’t know where to start. Susan and team simplified a very hard-to-navigate industry, and now I am well on my way to building a successful beverage business. Her team is extremely qualified, professional, and fun to work with.”
“Knowing that I was far from a spirits industry expert, I turned to SCG to help me develop what I had hoped was a winning idea for a ready-to-drink product. Susan Mooney and her team helped bring the idea to fruition – orchestrating formulation, brand development, manufacturing, go-to-market strategy and implementation; without SCG the brand […]
[vc_row][vc_column][vc_column_text] Employment Opportunities at SCG Spirits Consulting Group SCG is looking for dynamic, seasoned and hungry sales people who have sold beer, wine and spirits in metro NY, LA, Miami, Chicago and Dallas. Must have at least 5 years of sales experience in this category. MUST be self-motivated, organized, reliable and goal driven as well […]
