Introduction The spirits and alcohol industry is undergoing a profound transformation, fueled by the rapid adoption of artificial intelligence (AI). From crafting innovative flavors to personalizing consumer experiences, AI is revolutionizing how brands operate and connect with their audiences. With the global beverage alcohol market poised for a moderate recovery this year, following declines in […]

Sustainable Spirits Strategies for 2025 Introduction In 2025, sustainability isn’t just a buzzword—it’s a business imperative for spirits brands aiming to thrive in key markets like NYC, D.C., and Austin. With searches for “eco-friendly alcohol brands” up 20% year-over-year (Google Trends, May 2025), and 72% of consumers willing to pay more for sustainable products (McKinsey […]