EST. 2010Consultation

    Beverage Brand Case Studies

    Clients come to SCG to turn their concept into the brands of the future, solve their ecommerce and digital marketing needs, implement market tools and technology, and expand their businesses.

    We work side-by-side with clients, as partners, to create exceptional brands and successful companies while fostering a deep understanding of the industry.

    Cut Above Zero Proof Spirits

    Market Launch Strategy & Financial Planning

    Cut Above Zero Proof Spirits
    , The Challenge

    To create an alcohol-free portfolio of "spirits" that tasted the same as the real thing and functioned like the original spirit in cocktails.

    , The Solution

    SCG paired the founder with the best flavor development house to create an alcohol free gin, whiskey, tequila and mezcal. We then art directed the creation of the package design, materials, website and advertising campaigns. SCG created a market launch plan and financial model then managed the marketing and e-commerce for the launch of all four products.

    , Services Provided
    1. 01Brand Strategy, Naming & Development
    2. 02Formulation Development
    3. 03Market Launch Strategy & Budget
    4. 04Financial Model
    5. 05B2B and B2C E-commerce & Digital Marketing
    6. 06Content & Campaign Creation
    , Results
    1. 01Multiple Product Awards
    2. 02Cocktail Program Creation
    3. 03Outstanding Foundational Brand Content
    4. 04Successful e-commerce and B2B web platform
    5. 05Compelling Ad Campaigns with Conversion Optimization

    Upstate Vodka

    Ecommerce & Digital Marketing

    Upstate Vodka
    , The Challenge

    Low quality content, an unoptimized sales funnel, disjointed digital marketing and e-commerce efforts created lackluster sales results for a premium vodka brand.

    , The Solution

    SCG improved content quality and relevance, optimized and managed coordinated campaigns that included: email marketing, advertising, influencers and promotions which yielded a 94% increase in online sales.

    , Services Provided
    1. 01Website re-design and Sales Funnel Optimization
    2. 02E-commerce Management
    3. 03Digital Marketing Management
    4. 04Social Media & Influencer Management
    5. 05Content Creation
    , Results
    1. 0194% YOY increase in e-commerce sales
    2. 02Increased website traffic
    3. 03Increased Instagram ad traffic by 1290%
    4. 04Google ad traffic up 49% during holiday campaigns

    Belle Isle Moonshine

    Market Launch Strategy

    Belle Isle Moonshine
    , The Challenge

    Most people think of moonshine as harsh, cheap liquor. Belle Isle needed to overcome negative stereotypes and establish themselves as a premium spirit worthy of sophisticated cocktails in NYC.

    , The Solution

    SCG created a 2-pronged approach: introducing Belle Isle to upscale cocktail accounts and building high-end partnerships that allowed target consumers to experience the brand in a whole different way.

    , Services Provided
    1. 01Brand Positioning
    2. 02Key Account Strategy
    3. 03Partnership Management
    4. 04Trade Events
    5. 05Consumer Events
    , Results
    1. 0150+ prestigious NYC accounts in first year
    2. 02ELLE VIP lounge at NY Fashion Week
    3. 03Secured highlights in local magazines
    4. 04Key partnership activations

    Bouvery Chocolate Liqueur

    Brand Strategy & Market Launch

    Bouvery Chocolate Liqueur
    , The Challenge

    Helping a brand owner from another industry turn his dream of a gluten-free, organic cocoa chocolate liqueur into a real business.

    , The Solution

    SCG created a phased market entry plan and financial model which included initial market selections, pricing strategy, team structure, channels and sales and marketing tactics.

    , Services Provided
    1. 01Route to market strategy & financial plan
    2. 02Financial model
    3. 03Pricing strategy
    4. 04Phased sales & brand marketing strategy
    , Results
    1. 01Successfully launched brand
    2. 02Now in its 10th production run
    3. 03Continuing market expansion

    Cachacier

    Brand Development & E-commerce

    Cachacier
    , The Challenge

    Create an online boutique for hard to find, premium Cachaça that reflected Brazilian roots while appealing to US consumers.

    , The Solution

    SCG created the brand, brand strategy, package design and e-commerce solution with a robust website and ecommerce platform that provided category education.

    , Services Provided
    1. 01Brand Creation & Strategy
    2. 02Package Design
    3. 03E-commerce Solution
    4. 04Website Development
    , Results
    1. 01Successfully attracted Cachaça enthusiasts
    2. 02Growing new-to-category consumer base
    3. 03Ongoing batch releases

    Haikara (Umenoyado)

    Product Development & Market Launch

    Haikara (Umenoyado)
    , The Challenge

    A hundred-year-old sake brewery wanted to create a new product specifically for the US market that would appeal to American consumers beyond Japanese restaurants.

    , The Solution

    Created an easily pronounceable brand name and gorgeous branding with a stunning bottle. Worked with Sake sommeliers for the right taste profile and created a cocktail program for bars and restaurants.

    , Services Provided
    1. 01Brand identity & strategy
    2. 02Package & bottle design
    3. 03Market launch strategy & financial plan
    4. 04Trade marketing & cocktail program
    5. 05Press and influencer management
    , Results
    1. 01Design awards
    2. 0223 press placements
    3. 0318 top-level accounts at launch
    4. 04Rainbow Room placement in NYC
    Ready when you are

    Schedule a free consultation

    Let's talk about how SCG can help you build a thriving beverage business, from concept to category leader.

    Get In Touch