About Us
FROM AWARD WINNING CREATIVE TO ANALYTIC PRECISION, WE’RE LASER FOCUSED ON RESULTS.
We have developed a unique framework for consistently delivering the best brand marketing strategies that drive results. Our philosophy is based on the belief that to help exceptional brands grow, you need an informed, phased strategy and the right partnerships. With an established track record of creating strong, profitable businesses, we can provide executive management, brand marketing strategies, and professional project management to deliver measurable results.
Our methodology involves immersion, clarity of audience, and iteration. Starting with a foundation of research, we hone in on where the opportunities exist today. We don’t create template plans or rest on assumptions that worked 6 months ago. Instead, we test, evaluate, and adapt. It is an iterative process that ensures each step is strong, building an integrated successful whole that results in acustom-to-you brand marketing strategies.
Our Services
Brand Strategy
There is no point in launching a “me too” product into the market. SCG works with founders to hone their original concept into something that is truly unique, fits today’s consumer and capitalizes on industry trends. With a combination of data analytics, experience and creativity we develop winning products..
- Market Research
- Competitive Analysis
- Brand Strategy & Positioning
- Portfolio & Brand Architecture
- Digital Strategy
Our Services
Product & brand Development
Having a quality product, an exciting brand and standout design are all essential for success. Spirits Consulting Group will guide you through the process with artistic direction and by connecting you with trusted partners for wet goods, dry goods and production.
- Brand Naming
- Brand Identity
- Package Design
- Art Direction
- Copy Creation & Editing
Our Services
MARKET LAUNCH + FINANCIAL PLANNING
Even an outstanding product with distinctive branding can be derailed if it’s not supported by proper planning and budgeting. Knowing what to do, when to do it and how to spend each dollar for optimal effect is critical. Having perfected our understanding of how to deploy efforts and dollars with maximum results, we create an actionable phased plan and realistic financial models to make sure you succeed.
- Route to Market Strategies
- Financial Plans
- Market Launch Plans
- Digital Marketing and Sales
- Expansion Plans
Our Services
ECOMMERCE + DIGITAL MARKETING
Ecommerce has become a necessary channel for beverage brands despite compliance and logistics challenges. Consumers now learn of brands first on-line which requires an integrated, strategic plan for your digital marketing.
- SEO Optimization
- Digital Advertising
- Influencer Management
- Social Media Management
- Art Direction & Content Creation
- Event Ideation and Management
- Online sales set up (3 tier compliant)
