About Us
SCG IS THE LEADING BRANDING AND MARKETING CONSULTANCY FOR INDEPENDENT SPIRIT BRANDS
Spirits Consulting Group (SCG) is the leading US consultancy driving innovation and growth for start-ups and category leaders in the beverage industry. We are specialists who work directly with founders, executives and investors to define opportunities, create new sources of revenue and manage the execution of their goals.
We are experts at: creating new revenue streams; ensuring that brands are positioned to capture evolving consumer needs; harnessing ecommerce and digital marketing; and, streamlining key business processes for better operating results.
Each client, each situation is unique. SCG’s modular approach and our expert, project specific teams ensure that we deliver exceptional results every time. Our decades of experience and hands-on approach means that our strategies and planning are insightful and transformative yet realistic.
SCG ADDS VALUE AT EVERY PHASE
WHO WE ARE
We are entrepreneurs, creators, doers and seasoned executives who thrive on creating company value and innovating brand categories. As a leading consultancy in the beverage industry, we create, manage, and support exceptional brands, charting their course to ‘best-in-class’ in the category.
Championing your brand with vision and insight, the full force of our industry knowledge, deep connections, and holistic approach is behind you. Whether launching a new brand or reinvigorating an existing one, we’re reliable partners from initial strategy to execution.
Susan Mooney
Marketing Director
WE PREPARE YOU FOR SUCCESS
About Us
WE ARE SEASONED EXECUTIVES AND CREATIVE ENTREPRENEURS
Our experienced yet entrepreneurial team is made up of specialists who take pride in being loyal partners dedicated to your success. With expertise in ecommerce, digital marketing, product and brand development, market launches, and finance and operations, we provide all the support you need to create an exceptional brand. Whether working on a route to market plan, or crafting the best digital campaign, the SCG team can be trusted to give our clients the technical and creative edge needed.
PUT OUR EXPERTISE TO WORK FOR YOU
WHY SPIRITS CONSULTING GROUP?
TO SUCCEED, YOU NEED A CLEAR STRATEGY AND FINANCIAL PLAN
From inception to expansion, you’ll benefit from a cohesive strategy for trade and consumers that is holistically implemented. We understand the best tactics and timing so that your budget has the most impact.
Our Team
We take pride in being loyal partners
Our entrepreneurial team is made up of specialists in all things spirits and we take pride in being loyal partners dedicated to your success. With decades of industry experience in finance and operations, product and brand development, market launches, and branding and marketing, we know how to create and manage exceptional brands
Susan Mooney
Marketing Director
SCG IS THE LEADING BRANDING AND MARKETING CONSULTANCY FOR INDEPENDENT SPIRIT BRANDS
As a leading consultancy in the spirits industry, we create, manage, and support exceptional independent beverages, alcohol, and spirits brands, charting their course to “Best in Class” in the category.
Championing your brand with vision and insight, the full force of our industry knowledge, deep connections, and holistic approach is behind you.
Susan Mooney
Marketing Director
PUT OUR EXPERTISE TO WORK FOR YOU.
Why Spirits Consulting Group?
Success doesn't just happen. It's part of the plan.
Our entrepreneurial team is made up of specialists in all things spirits and we take pride in being loyal partners dedicated to your success. With decades of industry experience in finance and operations, product and brand development, market launches, and branding and marketing, we know how to create and manage exceptional brands
Susan Mooney
Marketing Director
