WHO WE ARE
SCG IS THE LEADING STRATEGIC CONSULTANCY FOR GROWING BEVERAGE COMPANIES
Spirits Consulting Group (SCG) is the leading US consultancy driving innovation and growth for start-ups and category leaders in the beverage industry. We are specialists who work directly with founders, executives and investors to define opportunities, create new sources of revenue and manage the execution of their goals.
We are experts at: creating new revenue streams; ensuring that brands are positioned to capture evolving consumer needs; harnessing ecommerce and digital marketing; and, streamlining key business processes for better operating results.
Each client, each situation is unique. SCG’s modular approach and our expert, project specific teams ensure that we deliver exceptional results every time. Our decades of experience and hands-on approach means that our strategies and planning are insightful and transformative yet realistic.
OUR TEAM
We are entrepreneurs, creators, doers and seasoned executives who thrive on creating company value and innovating brand categories. As a leading consultancy in the beverage industry, we create, manage, and support exceptional brands, charting their course to ‘best-in-class’.
Championing your brand with vision and insight, the full force of our industry knowledge, deep connections, and holistic approach is behind you. Whether launching a new brand or transforming existing companies, we’re reliable partners from initial strategy to execution.
WHY SCG?
- Our team
- Our expertise
- Our creative approach
- Our framework for building long term success
- Our understanding of historical best practices with a willingness to do things differently that is grounded in market realities and evolving technology
- We rely on analytics and data but we also roll up our sleeves to execute the plan. This means that we confront real world implementation realities and incorporate this into our strategies and plans.
- We test our theories with action, measure with data and ensure we deliver impactful solutions
