SCG’s team has experience with craft spirits, small start-ups, big brands, and are leaders in independent brand management. SCG has an integrated service model that allows you to maximize your resources while having access to specialized industry knowledge and skills. Our key executives bring years of experience to your brand.
Founder & CEO
Susan has more than twenty-five years of experience with start-up businesses, innovation and product development. She has played a vital role in the strategy, launch and success of new brands, including several start-ups that went on to lucrative exits. In addition to her time spent in global executive positions in Brazil, Europe and China, Ms. Mooney has proven herself by successfully growing outstanding teams, profitable companies and launching distinctive products. As a recognized leader in the spirits industry, Susan regularly publishes industry related articles and has been a featured speaker at numerous wine & spirits events and conferences.
VP of Strategy & Brand Innovation
Matthew was at the forefront of the craft spirits movement when he founded one of the first Colorado distilleries, Altitude Spirits, and created his own spirits products. He has overseen the creation and development of liquor brands from concept to shelf, including production, brand development, and marketing and sales strategies. At Altitude Spirits, he created both his own products while simultaneously developing executable strategies for international suppliers entering the U.S. market. He brings this experience to his role at SCG creating viable products, market entry strategies, managing sales through the three-tier system and navigating the U.S. spirits market with new brands. Key competencies include: Product Development, Inventory Management, Supply Chain Management, Production Oversight, Marketing & Branding, Maximizing Operational Efficiency, Importing, Sales Chain Management, Team Planning & Development. Matthew received his MBA from Duke University’s Fuqua School of Business.
Director of Trade Marketing
Will has seventeen years of experience in the hospitality industry, both working for as well as managing key accounts on both coasts and in Austin, TX. Will has also served as a brand ambassador for Brugal, Martin Miller’s, Zirkova Vodka, and Mr. Black. He is a talented mixologist who has had several inventive cocktails published. Will combines event planning and management with a deep understanding of the sales process and bar/restaurant operations at the account level. This allows our brands to create higher impact activations that translate into both brand awareness and sales. Will also has key relationships in the trade influencer space. He has an MBA from Manchester Business School and majored in visual arts at an undergraduate.
Director of Branding, Digital Strategy & Engagement
Monica is a brand, editorial, and social media strategist with expertise in millennial culture, lifestyle, and luxury goods. She currently works across the Spirits Consulting Group portfolio to drive brand strategy and to develop and refine brand’s digital content and community engagement strategies. Previously she served as the Head of Communications for UK-based mobile shopping app, Shopcade and as the Digital Director for Nike Communications, Moet Hennessey and Diageo’s PR agency of recordin New York City, leading Moet & Chandon’s first influencer campaign in the US. Monica has been a panelist at Social Media Week, was picked by Refinery29 as a “Top Tweeter to Follow”, and has been interviewed by Inc. Magazine to speak on the importance of small businesses using data insights to drive social media growth. She attended Columbia College, where she studied Media Management.