SCG Insights: First Call
Industry analysis, market trends, and expert commentary from the SCG team.
Mexico Didn't Drink That Many Agave Spirits Until Recently
Mexico has long had access to agave spirits, but they were not the drink of choice until recently. For most of its history, the answer was sugarcane rum.
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Ensure your brand's channel strategy fits with evolving consumer behavior.
Is your marketing plan designed to connect with consumers in 2026? Understand what drives consumer awareness today and how to meet them at every point along the decision making process.
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Functional beverage innovation: innovative production solution delivers consistent dosages and better taste.
Innovative production solutions deliver consistent dosages and breakthrough functional beverage formulations for the modern consumer.
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Launch a spirits brand like it's 2026 not 2006.
The spirits industry has fundamentally changed. Here's how to approach a modern brand launch with today's tools and consumer expectations.
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The new role of AI in marketing and operations in the spirits industry.
AI is revolutionizing spirits marketing and operations. Explore how personalization, trend prediction, supply chain optimization, and regulatory compliance are transforming the beverage alcohol industry.
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Navigating the storm: tariffs and the beverage alcohol industry.
Understanding the impact of tariffs on the beverage alcohol industry and strategies to navigate the changing regulatory landscape.
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How do you start your own spirits company?
Spirits Consulting Group is focused on innovation and new approaches to building successful beverage businesses from the ground up.
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Are liquor stores the new brand builders?
A decade ago, the role of retail in brand building was limited. Today, liquor stores have become essential partners in launching and growing brands.
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Terroir in spirits: how geography shapes flavor.
Although terroir is a widely accepted concept in the wine world, there's contention about whether it applies to distilled spirits. The Wigle project disputed that theory.
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