# Spirits Consulting Group (SCG)

> SCG is a New York-based beverage industry consultancy helping spirits, wine, and non-alcoholic founders and category leaders with strategy, brand launch, e-commerce, and innovation.

## Pages

- [Home](/): Overview of SCG's beverage consulting services.
- [About](/about): Who we are, our team, and our approach.
- [Services](/services): Full menu of beverage consulting services.
- [Digital Marketing](/services/digital-marketing): Performance marketing and DTC growth for beverage brands.
- [Market Launch](/services/market-launch): Go-to-market strategy and financial planning for new beverage brands.
- [Product & Brand](/services/product-brand): Product development and brand identity for spirits, wine, and non-alc.
- [Strategic Advisory](/services/strategic-advisory): Executive advisory and strategic planning for category leaders.
- [Work](/work): Selected client engagements.
- [Case Studies](/case-studies): In-depth case studies of past projects.
- [Blog](/blog): Articles on beverage industry strategy, launches, and trends.
- [Bevantek](/bevantek): Bevantek beverage technology dashboard.
- [Contact](/contact): Get in touch with SCG.