SCG Beverage Brand Strategy Funnel

    Awarenessstage summary

    Click any stage in the funnel to load its metrics
    Visits
    482,000
    +8.2%
    Reach
    1.24M
    +11.4%
    Net New Visitors
    309,400
    +6.1%
    Impressions
    3.86M
    +9.0%
    Sessions
    548,200
    +7.3%
    Top Channel
    Instagram
    182k
    Bounce Rate
    38.4%
    −1.6pt
    Avg Session
    2m 41s
    +5s
    Pages / Session
    3.2
    +0.2
    Returning %
    36.0%
    +1.1pt
    Direct Traffic
    92,400
    −2.0%
    Branded Search
    41,800
    +4.4%
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    Awareness
    2 channels feed here
    482,000
    Channels into Awareness
    Organic SEO72.1k
    Agentic Search9.8k
    A funnel stage — tiers sized by volume.