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HOW DO YOU START YOUR OWN SPIRITS COMPANY?
Spirits Consulting Group is focused on innovation and new to market brands so as you can imagine, we are often asked what is needed to start your own spirits company. Whether you are a first-time entrepreneur or have already launched your own beverage alcohol brand, the first thing is to make sure that you […]
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ARE LIQUOR STORES THE NEW BRAND BUILDERS ?
A decade ago, maybe even 5 years ago, the common belief was that alcohol brands were built on premise in bars and restaurants. The rationale behind this belief is that a consumer could be introduced to a new brand and try the product in an appealing environment. This was also a lower risk, […]
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US Distributor Consolidation ‘an issue’ for Spirits Industry
Continued consolidation in the US distribution sector presents ‘an issue’ for the spirits sector in the country, John Glaser, founder of whisky blending business Compass Box, has said. Glaser accurately points out how the distributor consolidation has adversely impacted the route to market for smaller brands. This is why we stand by our unique model […]
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Employment Opportunities at SCG
[vc_row][vc_column][vc_column_text] Employment Opportunities at SCG Spirits Consulting Group SCG is looking for dynamic, seasoned and hungry sales people who have sold beer, wine and spirits in metro NY, LA, Miami, Chicago and Dallas. Must have at least 5 years of sales experience in this category. MUST be self-motivated, organized, reliable and goal driven as well […]
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SPIRITS CONSULTING GROUP ACQUIRES MIDNIGHT SOLUTIONS
[vc_row][vc_column][vc_column_text] SPIRITS CONSULTING GROUP ACQUIRES MIDNIGHT SOLUTIONS New York – Spirits Consulting Group (“SCG”), a leading firm that specializes in brand development for the liquor industry, announced today the acquisition of Midnight Solutions Management, a spirits sales strategy and marketing agency. Midnight Solutions owner Shu de Jong will remain an integral part of the team […]
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Top Ten Must Have Spirits Apps
With technology providing us with better and faster solutions to most aspects of our lives, it’s no surprise that imbibers continue to ditch the classic recipe book and embrace the smartphone app. You can find an app for just about anything these days, and the spirits industry is no exception. Looking for like-minded whisky lovers? Want to learn how to […]