HOW DO YOU START YOUR OWN SPIRITS COMPANY?
Spirits Consulting Group is focused on innovation and new to market brands so as you can imagine, we are often asked what is needed to start your own spirits company. Whether you are a first-time entrepreneur or have already launched your own beverage alcohol brand, the first thing is to make sure that you […]
ARE LIQUOR STORES THE NEW BRAND BUILDERS ?
A decade ago, maybe even 5 years ago, the common belief was that alcohol brands were built on premise in bars and restaurants. The rationale behind this belief is that a consumer could be introduced to a new brand and try the product in an appealing environment. This was also a lower risk, […]
Tales of the Cocktail 2016
[vc_row][vc_column][vc_column_text]TOTC 2016 Round up. Each year, Tales of the Cocktail honors the best bars, bartenders and cocktail writers with Spirited Awards. The winners were announced Saturday 7/23 in a ceremony at the Sheraton Hotel in New Orleans. See the complete list of winners below. More than 100 industry experts from around the world vote on […]
Brexit Unleashes Uncertainty For U.S. Wine And Spirits Industry
[vc_row][vc_column][vc_column_text]With Scotch whisky heavily reliant on the European Union, and the U.K. one of the most important export markets for California wine, the drinks industry is dealing with a strong tide of uncertainty in the wake of the shocking Brexit decision. When U.K. voters decided last week to exit the E.U. by a 52%/48% margin, […]
How To Design A Killer Spirits Bottle
[vc_row][vc_column][vc_column_text]Designing a bottle for a premium drinks brand is a prestigious project for any designer. Most of the designers we work with are highly creative, with a keen eye for detail and aesthetics and are experienced in many areas of graphic design including labels and packaging. However, often, they’ve not actually designed a bottle before […]
Are Prepared Cocktails ready for a reboot?
At Spirits Consulting Group we see a lot of projects in the early stages and as such are often in a position to see where the market is headed before products are even launched. Recently we’ve seen or helped develop several products that suggest that the ready to drink/prepared cocktail category is going in a […]
SCG Founder and CEO Honored by Smart CEO’s Brava Award
SCG Founder and CEO Susan Mooney was honored this week by Smart CEO’s Brava Award.
The Endless Online Shelf
The results are in: craft beer and artisan spirits are a hit with the consumer! The marketplace loves the variety and the opportunity to support local breweries and distilleries. Consumers might even have a friend or family member who has decided to brew their own beer or distill their own gin. The craft boon has […]