Spirits Consulting Group is focused on innovation and new to market brands so as you can imagine, we are often asked what is needed to start your own spirits company. Whether you are a first-time entrepreneur or have already launched your own beverage alcohol brand, the first thing is to make sure that you […]
A decade ago, maybe even 5 years ago, the common belief was that alcohol brands were built on premise in bars and restaurants. The rationale behind this belief is that a consumer could be introduced to a new brand and try the product in an appealing environment. This was also a lower risk, […]
When Wigle Whiskey released the results of its Terroir Rye Series, three rye whiskies made with grain from three distinct rye-growing regions, spirits geeks took notice. Although terroir, a French term defined as representing a sense of place, is a widely accepted concept in the wine world, there’s contention about whether it applies to distilled […]
