How To Design A Killer Spirits Bottle

By December 23, 2015Craft Distilling, Spirits Marketing

Designing a bottle for a premium drinks brand is a prestigious project for any designer. Most of the designers we work with are highly creative, with a keen eye for detail and aesthetics and are experienced in many areas of graphic design including labels and packaging. However, often, they’ve not actually designed a bottle before and it’s not as straightforward as you might think

You’ve spent years honing your craft, perfecting your spirit, and marketing your brand to the right demographic.

Perhaps your whisky has been maturing in a cask for 20 years, your vodka has been distilled numerous times, or you’ve spent a decade testing different combinations of botanicals for gin.

After such intense craftsmanship, dedication, and (often) sacrifice, designing the perfect bottle is not just a jovial pastime – it’s a significant decision that can make a key difference in terms of influencing customers, and turn your spirit from a lowly beverage container into a coveted collector’s item.

According to Glencairn Crystal: “Designing a bottle for a premium drinks brand is a prestigious project for any designer. Most of the designers we work with are highly creative, with a keen eye for detail and aesthetics and are experienced in many areas of graphic design including labels and packaging.

“However, often, they’ve not actually designed a bottle before and it’s not as straightforward as you might think.”

Time and time again, brands launch updated bottle shapes, special editions, and revamped labeling.

A highly effect bottle design personifies your brand for the public, and is a visible way to promote the morals, personality and heritage that your company stands for.

As such, it’s imperative to get it right – and finding a designer and bottle manufacturer who can sum this up in a functional, effective design can be a challenge.

With this in mind, Glencairn have suggested five vital points to consider before you begin the important journey to designing your bottle. It’ll look good enough to drink in no time.

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