Category: Spirits Marketing

Tales of the Cocktail 2016

[vc_row][vc_column][vc_column_text]TOTC 2016 Round up. Each year, Tales of the Cocktail honors the best bars, bartenders and cocktail writers with Spirited Awards. The winners were announced Saturday 7/23 in a ceremony at the Sheraton Hotel in New Orleans. See the complete list of winners below.  More than 100 industry experts from around the world vote on […]



How To Design A Killer Spirits Bottle

[vc_row][vc_column][vc_column_text]Designing a bottle for a premium drinks brand is a prestigious project for any designer. Most of the designers we work with are highly creative, with a keen eye for detail and aesthetics and are experienced in many areas of graphic design including labels and packaging. However, often, they’ve not actually designed a bottle before […]


Are Prepared Cocktails ready for a reboot?

At Spirits Consulting Group we see a lot of projects in the early stages and as such are often in a position to see where the market is headed before products are even launched.  Recently we’ve seen or helped develop several products that suggest that the ready to drink/prepared cocktail category is going in a […]



The Endless Online Shelf

The results are in: craft beer and artisan spirits are a hit with the consumer! The marketplace loves the variety and the opportunity to support local breweries and distilleries. Consumers might even have a friend or family member who has decided to brew their own beer or distill their own gin. The craft boon has […]