About us

SCG IS THE LEADING CONSULTANCY FOR INDEPENDENT SPIRIT BRANDS.

Spirits Consulting Group (SCG) is the leading consultancy for exceptional independent brands. We are essential partners for launching the next generation of brands to reinvigorating existing brands in the marketplace to getting your brand in front of key industry players, influencers and change makers.

Succeeding in this super-competitive space, hinges on getting it right from concept to shelf to consumer. And that’s where Spirits Consulting Group makes all the difference for an independent spirits company. At any stage in a brand’s life cycle, SCG is a hands-on partner, giving clients the tools and insights needed to succeed.

WE’RE HERE TO HELP YOU MASTER THE ART OF NAVIGATING THE SPIRITS WORLD
Who We Are

We are invigorating brand categories

As a leading consultancy in the spirits industry, we create, manage, and support exceptional independent brands, charting their course to ‘best-in-class’ in the category.

Championing your brand with vision and insight, the full force of our industry knowledge, deep connections, and holistic approach is behind you.

INDEPENDENT BRANDS REQUIRE SPECIAL EXPERTISE.
Our Team

We take pride in being loyal partners

Our entrepreneurial team is made up of specialists in all things spirits and we take pride in being loyal partners dedicated to your success. With decades of industry experience in finance and operations, product and brand development, market launches, and marketing management, we know how to create and manage exceptional brands.

PUT OUR EXPERTISE TO WORK FOR YOU.
Why Spirits Consulting Group? 

Success doesn't just happen. It's part of the plan

From inception to expansion, you’ll benefit from a cohesive strategy for trade and consumers that is holistically implemented. We employ the best tools and resources and then deploy them precisely when they’ll have the most impact

This means you can

  • Do more and achieve more with your budget
  • Have access to the experience, industry knowledge, and relationships it takes decades to build
  • Benefit from centralized management, avoiding duplication of effort, competing priorities, and disconnect between divisions that wastes precious resources
  • Be freed up to focus on what you do best